There are 2 types of SEO

  1. On Page Optimization
  2. Off Page Optimization

On-page: what is your site (or your page) about?

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.

  • Title Tags
  • Headings (H1)
  • URL structure
  • Alt text for images
  • Fast-loading pages, or page load speed
  • Page content
  • Internal Linking

Off-page: how authoritative is your site? How popular is it?

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. There are many off page techniques are

  • Directory Submissions
  • Local Directory Submissions
  • Blog Posting
  • Press Release/Article Submissions
  • Social Bookmarking
  • PDF Document Sharing
  • Forum/Blog Comments posting
  • Classified Submission
  • Business Profile Submission
  • Infographic/ Image Submission
  • Guest posting
  • Question/Answer posting site.

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